Let's take a look at how Buckinghamshire County Council promotes the bus services on its patch.
Where do the buses go?
A full county map is provided in three parts along with enlarged town maps, showing the routes of all bus operators. 5 out of 5.
Timetables for all bus routes in the county can be found here. It doesn't get any clearer or easier than this. 5 out of 5.
Oh dear. Nothing at all. We have links to the operators, most of whom won't tell you about single fares. There is no ticket that covers all bus operators. Plusbus covers Aylesbury and High Wycombe, but isn't mentioned by the council. This is the weak link. 0 out of 5.
Good comprehensive maps and easy-to-find timetables. Let down by a total lack of fares and ticketing information. Buckinghamshire County Council scores a total of 10 out of 15.